Hi, I'm Alicia.

I'm a User Experience Writer & Designer with a translation, business and teaching background.

Currently based in Madrid.

Here's some of my work

MOMENTS (BBVA Future Designers)

BBVA, a large Spanish bank, runs a Future Designers Program to recruit and train talent. I was one of 12 finalists of the Future Designers Program III. "Moments" is the project I did as part of the selection process.

Project Goal

Tackle the following challenge in 48 hours:

"¿Cómo podríamos facilitar la comunicación entre amigos y familiares
en tiempo de aislamiento social?” 
[How could we facilitate communication with friends and family in times of social distancing?]

My Responsibilities
  • Research
  • UX Writing
  • Experience Design
  • Visual Design
bbva-challenge
easyhair

EASYHAIR (Personal Project)

EasyHair is an app design for people who want to learn about basic hair care and hairstyling.

Project Goal

Design an app that makes hair care and hairstyling easy

My Responsibilities
  • Research
  • UX Writing
  • Experience Design
  • Visual Design

HANDSHAKE (UX Writers Collective)

Handshake is a fictional project management and payments app. 

Freelancers report progress on a paid project and bill Business Owners. Business Owners track the progress of hours worked and pay Freelancers.

Project Goal

Review the app mockup and provide all the UI text needed for a design review

My Responsibilities
  • UX Writing
  • Research
handshake
bequia-project

BEQUIA GETAWAY (Personal Project)

Bequia (pronounced “beck way”) is a small, lesser-known island in the Caribbean.

Bequia Getaway is a fictitious company helping people to plan a trip there.

Project Goal

Create a responsive landing page for desktop, tablet and mobile, to encourage people to visit Bequia

My Responsibilities
  • Research
  • UX Writing
  • Experience Design
  • Visual Design

For a closer look at each project,

here's my portfolio with my process and prototypes

ALICIA HECTOR

FOLLOW

CONTACT

alicia@aliciahector.com